RESEARCH
Survey
Public opinion surveys measure voter preferences and behavior, as well as public policy. Quantitative surveys utilize three methods: Face-to-Face Surveys, Random Digit Dialing (RDD), and Double Sampling (DS). Supported by advanced technology, the accuracy and reliability of Poltracking survey data serve as a strategic reference for political and business decisions.
Market Research
Poltracking helps businesses and companies understand market behavior, consumer preferences, and brand positioning within the market landscape. This research is designed to determine marketing strategies, evaluate programs, and increase product penetration in a targeted and effective manner.
Quick Count
Poltracking Indonesia's election quick count service is known for its accuracy and precision. Sampling is conducted directly from strategic polling stations (TPS) and analyzed using scientific methodology, ensuring that the results consistently align with the official KPU count. Poltracking has proven to be a trusted reference for the 2018 regional elections, the 2019 presidential election, the 2020 regional elections, the 2024 legislative election, the 2024 presidential election, and the 2024 regional elections.
Media & Digital Research (Medmon)
Through Media & Digital Monitoring, Poltracking maps public perception, measures opinion dynamics, and analyzes social and political trends. Analysis is conducted using quantitative methods on news coverage in mainstream media, digital portals, television, and social media, enabling clients to strategically manage issues and strengthen public positioning.
CONSULTING
Personal Branding
Poltracking Indonesia assists public figures, politicians, and corporate leaders in building credible, humanistic, and influential personal identities. Strategies are designed based on psychographic research and public opinion analysis, encompassing narrative management, media exposure, and public perception management.
Company Branding
Poltracking designs corporate branding strategies based on market research, consumer behavior, and digital trends. Support includes positioning mapping, shaping public perception, and designing marketing campaigns to increase business competitiveness and strengthen the company's reputation in the public eye.
Institutional Branding
Poltracking offers branding consulting for political institutions, government agencies, and non-political organizations. Its approach focuses on strengthening institutional positioning, building public trust, and creating differentiation amidst political and social dynamics.
Branding Program/Product
Poltracking helps optimize public acceptance of products and programs through measurable communication strategies. This approach leverages market research, media monitoring, and consumer analysis to create relevant and impactful campaign narratives.